Tony’s training career started over 35 years ago in a well-known high street Bank. It then progressed to a Premier League Football team (sadly no longer in the Premier League) and then into the motor trade in 2005. He has provided Sales training for major car manufacturers such as Audi, BMW, Ford, Jaguar Land Rover and Mercedes and many more brands. 

He has worked with these businesses all over the UK as well as in China, Ireland, Japan and South Africa where he achieved substantial sales uplifts and provided a training legacy. Tony is also a Financial Services expert so can implement processes which will protect both the dealership and the customer. He provides audit services, guidance and training on compliance and current FCA governing practices.  

Tonys passion is embedding good disciplines and building confidence within a sales team. His coaching style is enthusiastic, friendly and funny and he loves to connect with his delegates and enhance their development, work ethic and professional skills.

His main strength is an Impact at point of entry into a business /dealership to create a positive outcome. This has been achieved in many Brands including Audi, BMW/Mini, Ford, JLR and Mercedes and more!

Dave is experienced at coaching Sales Executives and Management both individually and in groups to deliver a clear and effective message via the telephone and face to face, cross culturally.He is excellent at Teambuilding with an ability to develop a strong professional relationship/team quickly and effectively to lead and drive a performance culture with high expectations.

He is also great at handling underperformance effectively, by tracking and monitoring both individually and as a team.